Cepia is launching two new puffy sticker brands at Toy Fair this year.
Puffy Puffs and Pukey Puffs are reusable, puffy stickers that kids can use to create their own quirky characters with mix-and-match pieces. Each pack includes a vignette scene for kids to display their puffy creations in.
“At Cepia, we love bringing fresh and innovative ideas to the toy aisle,” says James Russell Hornsby, CEO and Founder of Cepia. “Puffy Puffs and Pukey Puffs take the timeless fun of stickers and turn them into a fully interactive play experience. Kids aren’t just collecting—they’re building, mixing, and creating their own characters in a way that’s completely unique.”
There are more than 100 Puffy Puffs for kids to collect. | Source: Cepia
There are more than 100 Pukey Puffs for kids to collect. | Source: Cepia
Puffy Puffs features cute, food-themed stickers with characters including Flap Jack the pancake, Melly Jelly the jelly sandwish, and Scoopz the ice cream. Pukey Puffs, on the other hand, feature gross characters including Burpy Lou, Barfy Barry, and Mucus Max. Both Puffy Puffs and Pukey Puffs will be sold in 5-packs and 10-packs.
“The magic of Puffy Puffs and Pukey Puffs is that they offer endless ways to play,” says Josh Ganet, Cepia’s Chief Commercial Officer. “Unlike traditional stickers, these puffy designs can be peeled, swapped, and rebuilt again and again. With each pack featuring its own themed display scene, kids can bring their characters to life in a whole new way.”
Cepia is also expanding its Decora Girlz collection with new 11-inch dolls, new 5-inch collectibles, and the Decora Ponyz. There are three new 11-inch Decora Girlz dolls: Pixelz, Regina, and Heather, each of which come with decora-style fashion, removable stickers, and more. Cepia is also adding cybr.girl, a Decora-loving influencer with more than three million followers, to the collection with two rainbow hairstyles. Twelve new 5-inch Decora Girlz collectibles will be available, each with a unique Decora style.
Cepia is unveiling new Decora Girlz and Decora Ponyz at Toy Fair. | Source: Cepia
Cepia is unveiling new Decora Girlz and Decora Ponyz at Toy Fair. | Source: Cepia
The Decora Ponyz are 3.5-inch figures with fully rooted manes and tails that kids can style, removable stickers, moving wings, and poseable heads. There are six Decora Ponyz to collect with their own vibrant styles.
“Decora Girlz continues to inspire creativity and self-expression, and we’re beyond excited to expand this world with fresh new characters, an incredible influencer collaboration, and the magical Decora Ponyz, Russell Hornsby says. “Fans of all ages are going to love what’s next!”
Cepia will be displaying its new launches at Toy Fair Booth No. 2465.
