CES Prepares to Go Digital for 2021 Event

Visitors experience VR, AR, and Gaming at CES 2020 | Source: CES

As uncertainty regarding the long-term impact of the COVID-19 pandemic continues, plans for next year are already beginning to change.

The Consumer Technology Association (CTA) revealed that CES 2021 will be an “all-digital” event taking place Jan. 6-9. CTA says it’s working on “reimagining how to connect exhibitors, customers, thought leaders, and media from around the world while prioritizing health and safety.”

Plans are underway to include many of the same features that attendees have come to expect, including keynotes and conferences, product showcases with a digital CES show floor, and meetings and networking opportunities

Traditionally, CES kicks off trade show season with a massive, venue-spanning event in Las Vegas. CTA says it’s already making plans to return to the city for CES 2022 for an event that will combine the best elements of its physical and digital shows.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.