In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Christine Osborne, owner of Wonder Works — an independent toy store with three locations in South Carolina.
Since 1990, Osborne has operated the award-winning store, and over the past three decades, she’s seen changes in the market and learned how to adapt through evolving trends and crisis situations. At the beginning of the COVID-19 pandemic, Osborne worked quickly to assemble several programs — including a virtual toy store experience — to ensure that she was putting toys in the hands of families at a time when play is needed most.
On the show, Osborne discusses how Wonder Works assists customers in finding just the right product, and shares details on what families are searching for right now. Additionally, Albritton and Osborne delve into the virtual toy store experience while serving up a road map for independent retailers across the country to replicate as specialty retail evolves.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.