Ridley’s Games and Petit Collage logos | Source: Chronicle Books/The Toy Book

Leading illustrated books, games, and gifts publisher, Chronicle Books has appointed public relations and marketing firm, The Moss-Tucker Group (MTG) as the company’s agency of record. Under this partnership, MTG will be representing two Chronicle Books brands — games publisher, Ridley’s Games, and sustainable toy brand, Petit Collage. MTG will manage promotional initiatives, social media campaigns, and influencer partnerships for both brands. 

“Having an experienced and recognized agency like MTG develop a strategic plan for increased brand awareness among these beloved brands is very exciting for us,” says Bill Miller, President of Galison Mudpuppy and Publisher of Ridley’s Games and Petit Collage. “Their longstanding track record for taking their clients beyond the expected range of media coverage, building genuine brand loyalists among consumers and retailers, and sincerely respecting their media and industry relationships was something that appealed to us instantly.”

MTG was founded as Moss-Tucker Associates by Maggie Moss-Tucker in 1983. Currently led by co-owners Liza Gresko and Ayana Meraz, the agency represents clients including Steiff, Faber-Castell USA, and more.

“Having the opportunity to share Ridley’s Games and Petit Collage with the U.S. market falls right into our mission and industry experience of representing high-quality brands with classic, educational play values at the core,” says Liza Gresko, co-owner, The Moss-Tucker Group. “From early learning play with Petit Collage to family fun night with Ridley’s, we look forward to establishing their status as exemplary leaders in their respective categories.”

Chronicle Books acquired Petit Collage and Ridley’s Games both brands from UK-based design company, Wild & Wolf, back in 2020.

About the author

Omar Letson

Omar Letson

Omar is an editorial intern at Adventure Media & Events, writing content for The Pop Insider, The Toy Insider, and The Toy Book. Attending the Savannah College of Art and Design, he plans to pursue a career in magazine journalism. Previously, Omar interned for entertainment news website TV-Tea and for Spitfire Strategies, a public interest communications firm. His favorite TV shows are RuPaul’s Drag Race, Absolutely Fabulous, and WandaVision.

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