ChuChu TV Locks Brandgenuity as North American Licensing Agent

The YouTube licensing boom continues.

India’s ChuChu TV is the latest channel making the jump into licensing in the U.S., with Brandgenuity serving as its agent in North America. In collaboration with Dream Theatre, its global master licensing agency, ChuChu TV looks to harness its audience of more than 36 million subscribers for success in toys, publishing, and other consumer product categories. The YouTube channel has captured more than 23 billion views with reinvented classic nursery rhymes and famous kids’ songs such as “Wheels on the Bus” and “The Finger Family.”

Since its launch in 2013, ChuChu TV has become one of the top YouTube Kids brands in the world. Catering to kids ages 2 to 8, it averages more than 500 million views per month across its family of channels. The U.S. is one of its top three territories, accounting for more than 4 million subscribers and 3.5 billion views thus far.

Related: Beyond YouTube — Playing it Safe with the Future of Video and Toys

“We are very excited to build this program,” says Jay Asher, Partner at Brandgenuity. “The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content, and an engaged audience that feels a true emotional connection.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.