WildBrain Spark, the division of WildBrain that connects kids’ content owners and creators with advertisers, appointed Clare Bennett to the newly created role of head of paid media.
In her new role, Bennett will work with WildBrain Spark’s partners to maximize the effectiveness of their paid media across digital platforms, including YouTube, Amazon, and Roku, in addition to supporting the marketing and commercial teams in building WildBrain Spark’s own brands and intellectual property (IP).
“Clare brings an abundance of experience in planning and delivering global paid media campaigns to build awareness and engagement with brands,” says Jon Gisby, managing director at WildBrain Spark. “We look forward to her working with our partners to meet their business goals and maximize the value of their content and IP.”
Bennett joins WildBrain Spark from Dentsu Aegis Network’s creative and media agency 360i Europe, where she served as group account director.