Clare Bennett

WildBrain Spark, the division of WildBrain that connects kids’ content owners and creators with advertisers, appointed Clare Bennett to the newly created role of head of paid media.

In her new role, Bennett will work with WildBrain Spark’s partners to maximize the effectiveness of their paid media across digital platforms, including YouTube, Amazon, and Roku, in addition to supporting the marketing and commercial teams in building WildBrain Spark’s own brands and intellectual property (IP).

“Clare brings an abundance of experience in planning and delivering global paid media campaigns to build awareness and engagement with brands,” says Jon Gisby, managing director at WildBrain Spark. “We look forward to her working with our partners to meet their business goals and maximize the value of their content and IP.”

Bennett joins WildBrain Spark from Dentsu Aegis Network’s creative and media agency 360i Europe, where she served as group account director.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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