Tranquil Turtle won a TOTY in 2013 | Source: Cloud b

The maker of baby products and toys including the BabyToLove and Little Big Friends brands has added another nursery staple to its portfolio.

BTL Diffusion acquired Cloud b, the company behind award-winning sleep products, including the Toy of the Year (TOTY) winning Tranquil Turtle and Sleep Sheep.

“We are excited to welcome Cloud b to our family of products and focus on building off the strong legacy of the brand to support product development and global expansion,” says Laurent Benichou, CEO of BTL Diffusion. “The quality of the brand and its unparalleled brand awareness among consumers has made this a synergistic acquisition for our company. We look forward to bringing our product development expertise to introduce new products that build off the brand’s reputation as a leader in products that support quality sleep among children.”

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Peter John M. Distributions Inc. (PJM) has been appointed to represent the Cloud b brand in the U.S. Under the new deal, PJM will work with a network of independent sales reps, distributors, and online channels to boost online and retail placement.