The Care Bears are about to score a European boost.
Bavaria Media GmbH and its licensing division, Bavaria Sonor Licensing, inked a new deal with Cloudco Entertainment to manage the Care Bears brand across Germany, Austria and Switzerland (GAS). Under the new agreement, Bavaria Sonor Licensing will develop and manage all consumer products and licensing programs for Care Bears across the German-speaking territories.
“Care Bears is a cult brand that fits perfectly into Bavaria Media’s licensing portfolio and we are thrilled to be representing the brand,” says Ivica Maracic, licensing and sales director at Bavaria Sonor Licensing. “GAS is a market with significant growth opportunity for Care Bears and we look forward to working closely with the team at Cloudco.”
Cloudco, the company behind properties such as Madballs, Holly Hobbie, Buddy Thunderstruck, and others introduced a new look from Care Bears upon the debut of the 2D-animated series, Care Bears: Unlock the Magic last year.
Bavaria Sonor Licensing will develop licensing opportunities for the Care Bears’ classic 1982 look as well as the updated styles.
In the U.S., Basic Fun! recently debuted a new collection of Care Bears toys and plush as the master licensee for the franchise.