Combined Toy & Edu China, Baby & Stroller China, and Licensing China Trade Show Moves to May
Source: Messe Frankfurt (HK) Ltd.

The international trade show landscape continues to change.

Messe Frankfurt (HK) Ltd is rescheduling the combined Toy & Edu China, Baby & Stroller China, and Licensing China trade show that was originally slated to occur March 30 to April 1 at the Shenzhen World Exhibition & Convention Center.

In what the organizers call an effort “to support COVID-19 pandemic containment efforts,” the event will now take place from May 5-7.

“As part of the effort to contain the spread of COVID-19, the local government has mobilized designated areas of the Shenzhen World Exhibition & Convention Center as a temporary resource and cross-border transportation facility, to assist with pandemic prevention efforts, with this arrangement expected to last for one month,” says Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd. “During this time, the concerned areas of the venue will be enclosed and will only be reopened after thorough disinfection.”

Related: State of the Industry Q&A 2022: HKTDC

Toy & Edu China, Baby & Stroller China, and Licensing China are organized by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co. Ltd, and Messe Frankfurt (HK) Ltd.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.