Source: Messe Frankfurt (HK) Ltd.

The international trade show landscape continues to change.

Messe Frankfurt (HK) Ltd is rescheduling the combined Toy & Edu China, Baby & Stroller China, and Licensing China trade show that was originally slated to occur March 30 to April 1 at the Shenzhen World Exhibition & Convention Center.

In what the organizers call an effort “to support COVID-19 pandemic containment efforts,” the event will now take place from May 5-7.

“As part of the effort to contain the spread of COVID-19, the local government has mobilized designated areas of the Shenzhen World Exhibition & Convention Center as a temporary resource and cross-border transportation facility, to assist with pandemic prevention efforts, with this arrangement expected to last for one month,” says Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd. “During this time, the concerned areas of the venue will be enclosed and will only be reopened after thorough disinfection.”

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Toy & Edu China, Baby & Stroller China, and Licensing China are organized by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co. Ltd, and Messe Frankfurt (HK) Ltd.