According to CNNMoney, Comcast will drop its pursuit of Twenty-First Century Fox Inc. (21CF) assets. The withdrawal follows last month’s most recent bid from Disney for $71.3 billion.

Comcast and Disney have been in an ongoing bid war for 21CF assets. Last month, Comcast set a terms of proposal to acquire the businesses that 21CF agreed to sell to Disney in December. The proposal reflected a $65 billion equity, which represented 19 percent of the value of Disney’s all-stock $52.5 billion offer.

The tug-of-war between Comcast and Disney may not be over. According to reports, Comcast will continue to pursue its bid for the British broadcaster Sky, which Disney is also trying to buy through Fox. Sky has a direct-to-consumer relationship with 23 million paying subscribers across five European countries. Comcast offered $34 billion for Sky.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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