COMMENTARY: Preparing for Baby, Part 2

Preparing for baby’s arrival can be overwhelming, but shopping for adorable new things is just fun. Especially when those new things include sweet new toys! I am particular to Lamaze’s toy line for infants, because they incorporate developmental features designed to engage a baby’s senses through various forms of play. Some of my daughter’s favorite items as an infant were Lamaze products. It doesn’t hurt that they’re just so darn cute and colorful.

Franky the Hanky WhaleTwo of my favorite new Lamaze toys are Franky the Hanky Whale and Push Along Peanut. I fell in love with Franky when I spied him in Tomy’s booth at Toy Fair in February, and knew I had to have him for my son. Designed for 9 months and up, Franky helps develop baby’s motor skills via put in-take out play. A number of colorful, soft handkerchiefs can be placed into the top of Franky’s head, and come out his mouth. A variety of textures with ribbon loops and crackly tail and fins keep baby engaged.

Lamaze PeanutPush Along Peanut also helps develop motor skills for 9 months and up. This elephant on four wheels gets baby moving as he pushes and pulls it along. The high contrast colors and a variety of textures (and a squeaker inside) keep baby coming back for more.

Cloud b’s Bubbly Bunny is a super sweet toy that goes from day to night, great for travel and trips to Grandma’s house or just as a special friend to keep at home. It can be used to soothe infants, but I could see this remaining a must-have through toddlerhood. It bubblybunnyplays four comforting sounds: friendly giggles, soothing winds, a relaxing lullaby, and calming ocean waves, that can be activated with push-buttons and includes a volume control feature. It also has two sleep timer options (23 minutes and 45 minutes) and is super soft to the touch.

Another item I was recently introduced to is the Comfy Cradle Slip-On Pillow. I’d never seen comfycradlepillowanything like this before, and it’s a really great idea. At first glance it sort of looks like a water wing (you know, those inflatable things kids wear on each arm in the pool to help them stay afloat?), but it’s basically a super soft pillow that you wear comfycradleactionon your arm while feeding your baby. It’s recommended for up to 12 months. It’s brilliant because you can get up and move around, switch seats, answer the phone, or reach for the TV remote (come on, like you never catch up on a show while feeding your baby), without disturbing baby’s comfort. It offers gentle support to baby’s head and neck while feeding, and is machine washable. It can be adjusted with a Velcro strip, and then once you have it the way you like it, you can just slip it on and off each time you use it.

Check back regularly for more baby product reviews from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

 

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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