Cosmos-Maya Hits 21 Million Subscribers for WowKidz, Launches Regional Channels

India’s largest animation production company is making its content accessible to all with regional channels in its native land.

Cosmos-Maya hit 21 million subscribers across 28 YouTube channels bundled under its WowKidz umbrella, offering content in 10 native languages — Tamil, Telugu, Kannada, Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri and Haryanvi — in addition to Hindi and English. The company seeks to give regional subscribers “an opportunity to go back to the roots” with content presented in the “mother tongue” for each region.

“We now provide content to millions of Indian children in their preferred language. They have given us a rousing reception and we will not stop until the length and breath of the country is covered,” says Anish Mehta, CEO, Cosmos-Maya. Wherever there is internet and smartphone penetration, there will be WowKidz providing best in class entertainment in the language of choice. Today we have 10 Indian languages. Ten more will be added in due course. Even the Indian diaspora audiences are rejoicing as WowKidz has given them an avenue to reconnect with their Indian roots and inculcate in children the goodness of their culture.”

Cosmos-Maya’s animation is gaining traction internationally, with projects such as Galactic Agency on the way.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.