Cra-Z-Art entered a brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles will feature photo imagery and will be available in different size piece counts, including 100 pieces to 2,000 pieces.
Last year, Cra-Z-Art entered the puzzle category with the acquisition of Lafayette Puzzle Factory. According to the NPD market research group, puzzles and games was one of the fastest growing categories last year, increasing by 18 percent.
Cra-Z-Art’s Kodak puzzles will be manufactured in the U.S. and are expected to be available at major retailers this fall.
