In a strategic expansion of the companies’ current licensing deal, Cra-Z-Art will distribute Nickelodeon pre-made Slime, DIY Slime Kits, and modeling compounds globally. For the past three years, Cra-Z-Art has marketed Nickelodeon products exclusively in the U.S. market.
“Nickelodeon’s Slime is synonymous with fun for kids,” says Pam Kaufman, president, global consumer products, ViacomCBS. “Slime and the Nickelodeon and Nick Jr. Compounds are versatile and encourage creative and independent play, which is so important right now.”
Products in the range come in a variety of sizes, colors, scents, and textures. Beyond Nickelodeon’s famous green slime, Cra-Z-Art offers neon, glitter, and glow-in-the-dark options.
“We quickly saw the slime craze gain momentum three years ago and successfully partnered with Nickelodeon, the iconic home of slime, to build a phenomenal business in the U.S. and we’re excited to mirror that success globally,” says Cra-Z-Art Chairman Lawrence Rosen. “Of course, Nickelodeon Slime and modeling compounds continue to be a perfect complement to our current popular arts and crafts segment. Like all of our great products, these items allow kids to be creative and explore a fun world of imaginative play at home while also encouraging STEM learning.”
Cra-Z-Art’s Nickelodeon Slime and modeling compounds will hit stores globally next spring.