Content creation studio TheSoul Publishing and Crayola have decided to extend their partnership in an effort to broaden Crayola’s digital reach and influence. Building on an initial YouTube campaign, the companies will incorporate TikTok and Pinterest in addition to YouTube management.

“[TheSoul Publishing’s] global reach and unparalleled ability to create high-quality video content align perfectly with our commitment to inspire creative self-expression in every child,” says Victoria Lozano, Executive Vice President, Marketing at Crayola. “The extraordinary growth we have achieved together validates this partnership, and we are eager to explore the new heights we can reach in the next phase of this journey.”

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Patrik Wilkens, Vice President of Operations at TheSoul Publishing, adds, “We’re immensely proud of the success we’ve achieved together with Crayola in such a short time. The remarkable growth we’ve seen in views and watch hours truly underscores the power of our partnership. [The surge in new subscribers] tells us that the content isn’t just being watched, it’s being eagerly anticipated and regularly consumed by a dedicated and growing fan base. As we leverage our content creation expertise to further enhance Crayola’s digital channels on YouTube, TikTok, and Pinterest, we aim to engage audiences in even more innovative ways. It’s a privilege to collaborate with a top brand like Crayola, helping bring their creative message to new and existing fans.”

Crayola will exhibit its properties at Licensing Expo in Las Vegas next week.


The Toy Book Magazine

The Toy Book and sister publication The Pop Insider will be in attendance at Licensing Expo, June 13-15, 2023. Stop by Booth No. N249 to meet the team and grab a 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.

To register to attend Licensing Expo 2023 for free, visit licensingexpo.com.

About the author

Nadia Velit

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.

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