The Crayola Experience is about to expand.
The company behind the iconic crayons inked a new licensing agreement with family entertainment attraction developer BrightColors LLC to double its number of Crayola Experience venues over the next five years.
The Crayola Experience has been around for more than 25 years and currently operates five venues across the country in Arizona, Florida, Texas, Pennsylvania, and Minnesota. These attractions welcome more than 1.5 million visitors annually. Under this license, Kingsmen Xperience will work with BrightColors to secure real estate opportunities, manage licensor relations, and provide additional support.
Visitors to each Crayola Experience can learn how crayons are made, name and wrap their own crayons, and participate in activities inspired by Crayola products.
“We have been providing guests with engaging, people-pleasing experiences for decades. As we researched potential existing concepts with our colleagues at Kingsmen, all other attractions paled in comparison to the guest offering at Crayola Experience,” says Robin Turner, president and managing director of BrightColors and founder of the WonderWorks chain.
This is the first licensing agreement for Crayola since the company began exploring expansion opportunities last November. The companies are currently evaluating potential areas of operation based on tourism rates and other potential interest factors with a goal of opening at least five new Crayola Experience centers within the next five years.