Source: The Toy Association

Crazy Aaron’s is the official “Adopt-the-Pig” sponsor of The Toy Foundation’s Toy Bank this year.

The Pennsylvania-based company behind the popular line of Thinking Putty will donate $10,000 to the cause and will release a special-edition putty crafted in The Toy Bank’s signature orange color. A portion of the sales from each tin of putty will benefit The Toy Foundation, which has provided more than $225 million in toys to more than 26 million kids in need since its founding in 2003.

“Crazy Aaron’s support and commitment to our cause means the world to us – and to the countless children who will be impacted by their donation,” says Elizabeth Max, senior manager of The Toy Foundation. “While toy donations are crucial, the funding we receive from individuals and corporate sponsors makes it possible for us to actually get the toys into the hands of children in need. Thank you, Crazy Aaron’s, for your sponsorship, which will help The Toy Bank bring the magic of play to more than a million children this year!”

In past years, Crazy Aaron’s has supported the Foundation through toy donations and participation in Foundation programs, including the Play Your Part events.

“We’re so happy to be The Toy Foundation’s Adopt-the-Pig sponsor for 2020,” says Aaron Muderick, CEO of Crazy Aaron’s. “This organization does such a wonderful job of spreading the joy of toys to children in need, and brings hope, comfort, and laughter to the kids who need it most. We have partnered with The Toy Foundation for various initiatives in the past, but I’m so excited to embark on this year-long partnership. We have some wonderful things planned.”

Most recently, Crazy Aaron’s stepped up to produce much-needed hand sanitizer to aid in the fight against the COVID-19 pandemic.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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