Source: The Toy Book

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes CreateOn‘s Steve Rosen and Aaron Singer to the show.

CreateOn’s partnership with Magna-Tiles is rapidly expanding to include licensed building sets from iconic brands, including Sesame Street, Dr. Seuss, The World of Eric Carle, Build-a-Bear Workshop, and The Beatles. On the show, Albritton digs into the backstory of CreateOn and how Rosen and Singer met and entered the toy industry.

The trio also discusses CreateOn’s production operation in Illinois and the vision to build manufacturing infrastructure in the U.S. Additionally, Rosen shares how his background in developing licensed slot machines is similar to working with toys, while he and Singer explain how they leveraged their business to support first responders during the COVID-19 pandemic.

RELATED: CreateOn Introduces Dr. Seuss Magna-Tiles Collection

The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 100 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.