Creative Kids Group is heading into the wooden toy category.
The toy company is partnering with MGA Entertainment’s Little Tikes brand to create a line of classic wooden toys. Together, the two brands will collaborate on the conceptualization, production, and market release of the line.
The collection promises to feature more than 15 different wooden products, including but not limited to puzzles, music play sets, full-sized kitchens, vehicles, pretend play, and Montessori-style toy sets.
“It’s an honor for Creative Kids to be on this road with Little Tikes in introducing a new player in the wooden toy category,” says Daniel DeLapa, chief marketing officer at Creative Kids. “We’ve worked hard to create interesting and dynamic toys, and can’t wait for them to be played with for years to come.”
The line is designed for kids six months old to six years old, with toys that offer new options to Montessori and early learning. The collection will hit a series of national retailers throughout the U.S. this fall.
