Source: Cubles/The Toy Book

Cubles — the new company producing 3D paperboard collectibles — inked a partnership deal with Professional Bull Riders (PBR) for a new range of western-inspired Cubles. IMG brokered the deal.

At launch, four PBR Cubles are available, including Johnny Hollywood riding Afterburn; Laramie Larry on Turbo Twister, Mean Manny riding aboard Blackie Bad Wreck; and T.N. Tina riding Strike Force.

Source: Cubles/The Toy Book

“We’re very excited to partner with PBR on one of our first sports products,” says Frank Adler, chief revenue officer, Cubles. “PBR is a growing, family-oriented sport that’s a great match for our fun toys designed to bring a hands-on building experience to sports fans — including the young bull riding fans out there.”

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Each bull and rider PBR Cubles is constructed with 30 pieces, is articulated to create a bucking action. A western arena-style diorama is included with each set and helps set the scene.

PBR Cubles are available now at pbrshop.com and cubles.com and will ride into select retailers later this month.