Cats vs Pickles are expanding into new mediums.
Curiosity Ink Media is partnering with Cepia to serve as the company’s licensing agent for Cats vs Pickles, the toy and entertainment brand in which lovable but misunderstood pickles are in a hopeless pursuit of colorful cats. The brand previously launched popular YouTube animated shorts and a hyper-casual app game, but found its niche with collectible bean-filled toys.
This new licensing partnership builds on a previous Curiosity-Cepia relationship with a goal to develop Cats vs Pickles into a widely distributed animated series. In addition to the new entertainment content, Curiosity Ink Media signed on to develop multiple publishing titles, slated for release this year and in 2023. The first book, Everybody Loves Cats vs Pickles, will be released in September.
“Cats vs Pickles has all the ingredients of a character-based toy property that can successfully expand into various categories of business,” says Jared Wolfson, CEO at Curiosity Ink Media. “We believe it is uniquely positioned for continued growth, and are excited to work with Russ and the great team at Cepia to further bolster the property, with expanded entertainment content and multi-segmented licensing applications.”
This new partnership will highlight the more than 600 distinctly styled characters in the collection, all featuring a pun in their names and bios.
Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!
