Rudolph and Clarice plush | Source: Dan Dee/the Toy Book

Dan Dee International and its affiliate, Animal Adventure, have renewed their global licensing agreement with Character Arts, licensor of Rudolph the Red-Nosed Reindeer and other characters from the classic Rudolph television special.

Dan Dee and Animal Adventure are known for offering plush, pet products, baby products, home decor, and seasonal products. The company’s relationship with Character Arts has lasted for more than a decade, starting back in 2009.

“We are excited to continue our relationship, expanding our license into new product formats and working closely with the word-class team at Character Arts to bring exciting new designs and innovation to retailers and consumers,” says Mark Matheny, head of licensing at Dan Dee.

“Rudolph the Red-Nosed Reindeer is a cherished Holiday tradition for so many, adds Dan Dee President Keith Kotel. “We are honored that Dan Dee and Animal Adventure will continue to bring these beloved characters into people’s homes every Holiday season.”

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley is a senior editor at The Pop Insider, The Toy Insider, and The Toy Book. She covers all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.