Animal Adventure Snoopy plush | Source: Dan Dee International

The Peanuts gang has a new deal for plush.

Animal Adventure, LLC — a subsidiary of Dan Dee International LLC — inked a licensing deal with Peanuts Worldwide to produce a new line of plush toys, soft seating, décor, and baby products based on Snoopy, Charlie Brown, and other characters from Charles Schulz’s iconic franchise. The move comes as Dan Dee looks to expand beyond its seasonal business and into greater reach for every day, year-round items.

“The team at Peanuts offers world-class creative and sales support to their licensing partners, and paired with the design capabilities at Animal Adventure, we are excited to bring a dynamic line of Peanuts products to market,” says Peter Gainsley, president, Animal Adventure.

Related: Dan Dee International Named 2020 Walmart Sustainability Supplier of the Year

For many years, Dan Dee and Peanuts have collaborated on seasonal product lines offered by major retailers throughout the U.S.

Animal Adventures’ everyday Peanuts products will be available this summer, and Dan Dee’s seasonal Peanuts lines are available now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.