Daniel Tiger's Neighborhood

Daniel Tiger’s Neighborhood is focused on preschool, but it’s never too early to think about college. The series from Fred Rogers Productions (FRP) inked a new sponsorship deal with 529 College Savings Plans for an 18-month partnership, including a series of 15-second recognition spots produced by Bozell before and after each episode. The spots will inform families about tax advantages of 529 plans and the benefits and importance of saving for college as early as possible. Spots will be seen on PBS KIDS via PBS member stations and PBS KIDS streaming videos.

“Our new partnership with 529 College Savings Plans is a natural fit for Daniel Tiger’s Neighborhood, which focuses on learning, caring for, and sharing with others,” says Paul Siefken, president and CEO of Fred Rogers Productions. “We’re very excited to be working with 529 College Savings Plans and assisting families in getting the information they need to support their children’s education and their future.”

Clickable 529 College Savings Plan logos and branding will appear on the Daniel Tiger’s Neighborhood page on the PBS Parents website and PBS KIDS video players. Additionally, the partnership will include downloadable activity and information sheets featuring Daniel Tiger and other characters; and FRP-designed printable box art for families to create custom containers – Our Family Box and Our Neighbor Box. The boxes can be used for collecting products and crafts with a focus on the series’ concepts: “Whatever you do, think about what other people need, too,” Making something is one way to say ‘I Love You,’” and “Do something nice for your neighbor.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.