Some familiar characters from the Neighborhood of Make-Believe are coming to Storypod.
9 Story Brands inked a deal with Storypod under which the screen-free audio entertainment platform will introduce new products based on Daniel Tiger’s Neighborhood, the Emmy Award-winning series from Fred Rogers Productions. Storypod is a 360-degree speaker that kids can use to listen to classic and original stories, songs, and rhymes that are activated using 3.5-inch yarn figures called Crafties.
A Daniel Tiger Craftie toy will be released later this year alongside Daniel Tiger’s Neighborhood-branded learning cards and Storypod sleeves.
“Daniel Tiger’s Neighborhood is beloved by kids and parents alike for exciting adventures and value-based stories that captivate children while teaching them important life lessons,” says Daniel Buelhoff, Co-founder of Storypod. “Developing content in partnership with this legacy brand is a dream of ours and furthers our foundational vision to create immersive learning products.”
“We’re always looking for partners that provide a fresh experience for Daniel Tiger fans, and Storypod does just that, says Paul Siefken,” president and CEO, Fred Rogers Productions. “With this system, children get to experience the fun of Daniel Tiger’s Neighborhood stories in new ways.”
The Storypod Starter Kit is available now and includes an omnidirectional speaker, removable mesh sleeve, the original Craftie Fox yarn character with original stories in English and Spanish, a read-along audio-booklet The Adventures of Craftie Fox, an iCraftie Owl — that parents can use to record up to 100 minutes of audio — and a lanyard for portable play.
Beyond the deal for Daniel Tiger’s Neighborhood, Storypod also inked a multibrand deal for PBS KIDS properties that will join the edutainment platform in the months ahead.