Daniel Tiger’s Neighborhood | Source: PBS Kids

Some familiar characters from the Neighborhood of Make-Believe are coming to Storypod.

9 Story Brands inked a deal with Storypod under which the screen-free audio entertainment platform will introduce new products based on Daniel Tiger’s Neighborhood, the Emmy Award-winning series from Fred Rogers Productions. Storypod is a 360-degree speaker that kids can use to listen to classic and original stories, songs, and rhymes that are activated using 3.5-inch yarn figures called Crafties.

A Daniel Tiger Craftie toy will be released later this year alongside Daniel Tiger’s Neighborhood-branded learning cards and Storypod sleeves.

Daniel Tiger’s Neighborhood is beloved by kids and parents alike for exciting adventures and value-based stories that captivate children while teaching them important life lessons,” says Daniel Buelhoff, Co-founder of Storypod. “Developing content in partnership with this legacy brand is a dream of ours and furthers our foundational vision to create immersive learning products.”

The Storypod platform and Craties figures | Source: Storypod

Related: Talkin’ Toys: Storypod Co-Founder Daniel Buelhoff Describes the Creation of this Kickstarter Success

“We’re always looking for partners that provide a fresh experience for Daniel Tiger fans, and Storypod does just that, says Paul Siefken,” president and CEO, Fred Rogers Productions. “With this system, children get to experience the fun of Daniel Tiger’s Neighborhood stories in new ways.”

The Storypod Starter Kit is available now and includes an omnidirectional speaker, removable mesh sleeve, the original Craftie Fox yarn character with original stories in English and Spanish, a read-along audio-booklet The Adventures of Craftie Fox, an iCraftie Owl — that parents can use to record up to 100 minutes of audio — and a lanyard for portable play.

Beyond the deal for Daniel Tiger’s Neighborhood, Storypod also inked a multibrand deal for PBS KIDS properties that will join the edutainment platform in the months ahead.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.