Ugga mugga! The popular characters from Daniel Tiger’s Neighborhood will get a new consumer products push as the show heads into its sixth season on PBS Kids.
Fred Rogers Productions and 9 Story Brands inked a new round of licensing deals that will spawn new products from existing partners alongside fresh offerings in new categories from new licensees.
“Daniel Tiger’s Neighborhood is a fan favorite among preschoolers and their families, and these latest offerings will bring the series and its relatable characters to life for them in fresh new ways,” says Matt Shiels, vice president, business and legal affairs, Fred Rogers Productions. “We’re excited to welcome these outstanding new partners and products from our current licensees to help further reinforce the show’s positive messages and fun-filled learning adventures.”
New licensees include AutoBrush (oral care), Noshi (organic food paint), and Storypod (interactive storytelling). Existing partners with new products on the way include Cottage Door Press (activity books), Jakks Pacific (back to school plush), Mighty Mojo Toys (floor puzzles, swimwear, party-in-a-box, and more), and Simon & Schuster Children’s Publishing (books).
Heading into the back-to-school season, PBS and General Mills entered into a partnership agreement that sees characters from the Neighborhood of Make-Believe making appearances on specially marked packages of Yoplait yogurt.
A week of new episodes of Daniel Tiger’s Neighborhood kicked off today on PBS Kids.
