Dav Pilkey, creator of Captain Underpants and other best-selling kids books, teamed up with MerryMakers Inc. for an exclusive international licensing program for Dog ManThe Dog Man series has more than 23 million copies in print since its publication in August 2016 by Graphix, an imprint of Scholastic. The licensing program features Dog Man and his band of friends and arch enemies, Petey, Cat Kid, 80-HD, and others. The news comes alongside the development of Dog Man: The Musical from TheaterWorksUSA.

MerryMakers is offering the property to licensees immediately, with negotiations already underway for toys, games, figurines, apparel, accessories, and bags, with plans to fast-track product for fall.

Dog Man: The Musical is written by Kevin Del Aguila and Brad Alexander, and directed by Jen Wineman. It will premiere in New York City this summer.