Snow began his career at Hasbro where he ultimately spent a decade focusing on the toymaker’s presence in grocery stores. Following a successful run at an Australian game company, Snow used his marketing and product development skills to launch his own sales agency prior to launching The Fantastic Factory, makers of What’s In the Box? and Dumb Criminals.
On the show, Snow discusses how “being bold and friendly” helped him in his early career and the unique aspects of selling impulse products to grocery retailers. Additionally, the conversation explores the key elements of creating a Fantastic Factory game and the strategies he uses to pitch his games, which he’s now doing remotely.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.