Warner Bros.‘ latest superheroes can sit, stay, and save the world.
Based on the upcoming animated movie DC League of Super-Pets, Warner Bros. Consumer Products (WBCP) and DC have launched a global merchandising program, including toys, video games, children’s books, apparel, and more. The items will be available at mass market and specialty retailers leading up to the film’s release in theaters only, starting July 27 internationally and July 29 in North America.
“The endearing characters and themes of teamwork and inner strength depicted in ‘DC League of Super-Pets’ inspired our team to develop a varied, cross-category collection that brings the heart, soul, and fun of the film into the lives of fans around the world,” says Pam Lifford, president, Warner Bros. Discovery Global Brands, and Experiences. “From preschoolers who tell their own stories using Krypto and Ace toys, to parents introducing their future Super Heroes to reading and pet lovers who can equip their own super-pets with super-products, our goal is to give fans a variety of ways to bring ‘DC League of Super-Pets’ home with them.”
The range of DC League of Super-Pets-inspired products includes:
Toys and Collectibles
• Fisher-Price: figures, vehicles, and playsets in the U.S. at Amazon, Target, and Walmart
• Just Play: plush in the U.S. at Target and Amazon
• Headstart: plush in Australia at local specialty retailer Australia Post and mass retailer Big W
• Rubie’s: licensed costumes on costumes.com
Children’s Apparel and Accessories
• Hybrid Apparel: graphic tees, available exclusively now at Kohl’s
• Fast Forward: lunchboxes at Walmart
• Bioworld: graphic hoodies, sweatpants, and tees at Amazon, Target, and Walmart
• EB Games and Zing Pop Culture: kids’ t-shirts, accessories, and stationery in September in Australia
• Pena House: kids’ t-shirts in Thailand
• CSD: branded disposable face masks in Taiwan
Pet Products
• Fetch for Pets: licensed DC pet products, featuring designs inspired by the characters in the upcoming film, including squeaky plushies, rope tug toys, collars, and more
• Buckle Down: collars and leashes
• Warner Bros.’ own DC Shop: Starting June 29, the DC Shop will carry exclusive new merchandise from the new animated film, including a special collection of graphic tees just for dogs; apparel for adults and youth; mugs featuring the DC Super-Pets; dog collars and leashes, dog toys, and more.
• Kanine: pet apparel and accessories in Asia-Pacific territories
Video Games
• Outright Games: “DC League of Super-Pets: The Adventures of Krypto and Ace,” a cross-platform video game, will debut July 15, 2022.
Housewares and Home Goods
• ZAK Designs: tumblers at Walmart
• Crown Crafts: four-piece toddler bedding set at Walmart on June 9
• Delta Children: sleep and play toddler bed at Walmart
• Hallmark: Keepsake Ornaments will release an all-new Krypto the Super-Dog ornament, available for purchase beginning July 9
Publishing
• DC: On Tuesday, July 19, DC will release an original graphic novel, DC League of Super-Pets: The Great Mxy-Up.
• Random House Children’s Books: five movie tie-in formats tied to the release of the film
• Bendon: coloring books
Food
• McDonald’s: multi-regional Happy Meal program in 67 countries
• Jollibee: will include a DC League of Super-Pets-themed toy with every Jolly Kiddie Meal from now until July 15 in the Philippines
• JAZZ Apple: will showcase apples as a refreshing snack fit for a superhero
Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!