Fans all over the globe are looking forward to seeing worlds collide when The Flash hits theaters June 16 and industry players are speeding into the game with an expansive assortment of toys — from action figures to plushies.
This month, Warner Bros. Discovery Global Consumer Products (WBDGCP) and DC launched a wide selection of new products across numerous categories including toys, collectibles, apparel, accessories, and more. The lines support the film’s release and feature other characters from the multiversal adventure, including Batman and Supergirl, in addition to the Scarlet Speedster himself.
Highlights from The Flash toy launch:
Kids can pretend to be the fastest person in the multiverse with Spin Master’s The Flash Speed Force Runner, an electronic shin guard that projects lights and sounds, suitable for kids ages 3 and up. It can be paired with The Flash Hero Set, which includes a light-up helmet and lightning bolt ring, for kids ages 4 and up.
Spin Master’s limited edition 1989 Batmobile R/C features light-up headlights and water-activated smoke effects. It includes a rotating 360-degree Batcave Display Base. Also available from Spin Master is Target’s exclusive Batman and Batwing Set, a 12-inch Batman action figure, a 27-inch-wide Batwing Vehicle, and a range of 4-inch scale action figures.
For collectors, McFarlane Toys released a range of 7-inch action figures of The Flash, Supergirl, and Batman, inspired by the Michael Keaton version. There is also a 22-inch-long Batmobile, Batwing, and Batcycle.
The Flash Small Plush Bundle from Just Play includes the Scarlet Speedster, Batman, and Supergirl as 7-inch, soft plush toys, suitable for kids ages 3 and up.
Funko’s Pop! collection includes an array of characters: The Flash, Wonder Woman, General Zod, Barry Allen, Young Barry Allen, Supergirl, Iris West, and Batman.
Finally, Rubies products include a full range of officially licensed costumes and accessories inspired by The Flash, Batman, and Supergirl for both kids and adults. Fans can choose from full costumes or clothing items and pair with gloves, masks, and more.
For a look at this year’s other toyetic movie releases, check out the 2023 edition of The BIG Toy Book, and be on the lookout for our Licensing & Entertainment issue, available June 13.
