A new range of In the Night Garden products will debut this summer in the UK.
DHX Brands, the dedicated brand management and consumer products arm of DHX Media, inked a deal for a new direct-to-retail collaboration with TJ Morris, which will see In the Night Garden products geared toward kids ages 6 months to 2.5 years sold exclusively at Home Bargains and Quality Save stores across the UK.
The collaboration offers items that are currently unavailable from existing In the Night Garden licensees, including infant wipes, toddler training items, wooden pull-along toys, slippers, bath towels, robes, gift bags, and feeding products, such as bibs and sippy cups. Additional items include greetings cards and gift wrap; tableware, such as cutlery and melamine sets; apparel, including pajamas and onesies; and accessories, such as socks and backpacks.
The deal between DHX Media and TJ Morris was negotiated by licensing agency CPLG.