DHX Media Ltd. and Mattel Inc. have signed a long-term partnership agreement for the development, production, and distribution of a range of new, multi-platform content inspired by Mattel properties Bob the Builder, Fireman Sam, Little People, and Polly Pocket.
Under the terms of the partnership, Mattel and DHX Media will jointly fund, co-develop, and co-produce new episodic, short-form, and long-form content for the Mattel properties, designed for a variety of traditional and digital platforms. With Mattel’s additional expertise in brand franchise management, strategy, and consumer product licensing, and with DHX’s strength in global content distribution and creation, the companies will drive new production and growth for select Mattel properties.
The partnership, which covers multiple revenue streams, takes effect January 1, though Mattel and DHX will begin creative and strategic collaboration immediately. DHX Distribution will manage global sales of existing and new content for Bob the Builder, Fireman Sam, Little People,and Polly Pocket under the partnership, and DHX Studios will collaborate with Mattel to develop and produce multiple new seasons of content for the properties. Mattel will oversee global brand management and all other lines of business.
