A Mandalorian digital trading card from Star Wars Card Trader by Topps | Source: The Topps Co.

After years of dormancy, the trading card market is back in a big way and Diamond Comic Distributors Inc. is launching a new program to aid retailers in getting in on the action.

Card Culture is a retailer program geared toward the distribution of non-sport, collectible trading cards from leading manufacturers. Diamond says that its program is anchored by access to exclusive, licensed offerings for member stores, beginning with a Star Wars Day release from The Topps Co. inspired by Star Wars: The Mandalorian.

Source: Diamond Comic Distributors

“We see tremendous growth with non-sport trading cards,” says Chris Powell, chief sales & service officer for Diamond Comic Distributors. “The exclusive, limited edition Mandalorian content Topps is developing for member stores is particularly exciting and is really the icing on the cake. Topps is the industry leader in trading cards and this partnership will give our customers access to licensed content otherwise unavailable. It’s exciting for us, for our customers, and for the collector.”

Topps will offer an exclusive, 11-card limited edition Mandalorian promo set that fans can only find at Card Culture member stores. Card No. 1 will be available on May 4.

Related: Cloudco, Topps Combine Gross ’80s Brands for Madballs vs. Garbage Pail Kids Collab

Additional exclusives from WWE and the Garbage Pail Kids are slated for release later this year.

Retailers interested in participating in Card Culture can contact Diamond Retailer Services for more information.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.