Lianne Barber | Source: Disguise/The Toy Book

Disguise — the costume and seasonal division of Jakks Pacific — continues the expansion of its global business with the appointment of Lianne Barber as marketing manager for Europe, the Middle East, and Africa (EMEA).

In her new role, Barber will lead all marketing efforts for Disguise across countries in the EMEA territory. Barber joins the company from The Entertainer where she most recently served as senior marketing communications and brand manager for The Entertainer and Early Learning Centre stores.

“Lianne Barber will be an integral part of our success in EMEA,” says Rachel Middleton-Smith, vice president of marketing, Disguise EMEA. “She brings key skills and experience to the table which will enable us to develop our marketing reach across our region.”

Related: Disguise, Sony Pictures Reveal ‘Ghostbusters: Afterlife’ Costume Range

In recent months, Disguise has announced multiple expansions and renewals of its licenses, paving the way for the company to continue to grow domestically and abroad. This year, the company inked deals to create costumes and accessories for GhostbustersG.I. JoeBlueyCoComelon, the Universal Brand Development portfolioSonic the Hedgehog 2PAW Patrol: The MovieNintendo’s Kirby, and Moonbug’s Blippi, in addition to a partnership with Funko to produce a line of Pop! Masks. The company also recently acquired the license to produce Disney costumes for the EMEA regions.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.