Disguise — the costume and seasonal division of Jakks Pacific — continues the expansion of its global business with the appointment of Lianne Barber as marketing manager for Europe, the Middle East, and Africa (EMEA).
In her new role, Barber will lead all marketing efforts for Disguise across countries in the EMEA territory. Barber joins the company from The Entertainer where she most recently served as senior marketing communications and brand manager for The Entertainer and Early Learning Centre stores.
“Lianne Barber will be an integral part of our success in EMEA,” says Rachel Middleton-Smith, vice president of marketing, Disguise EMEA. “She brings key skills and experience to the table which will enable us to develop our marketing reach across our region.”
In recent months, Disguise has announced multiple expansions and renewals of its licenses, paving the way for the company to continue to grow domestically and abroad. This year, the company inked deals to create costumes and accessories for Ghostbusters, G.I. Joe, Bluey, CoComelon, the Universal Brand Development portfolio, Sonic the Hedgehog 2, PAW Patrol: The Movie, Nintendo’s Kirby, and Moonbug’s Blippi, in addition to a partnership with Funko to produce a line of Pop! Masks. The company also recently acquired the license to produce Disney costumes for the EMEA regions.
