Fear does not exist in this dojo — Cobrai Kai costumes | Source: Disguise

Disguise — the costumes and seasonal division of Jakks Pacific — inked a deal with Sony Pictures Consumer Products to create a new range of costumes and accessories inspired by the hit series Cobra Kai.

Under the new deal, Disguise will design, market, manufacture, and distribute Cobra Kai costumes and accessories that will debut first to market exclusively at Walmart this Halloween season.

“The rise of Cobra Kai has been so fun to watch, beginning with its Karate Kid roots, and Disguise is ecstatic to be working with Sony Pictures Consumer Products on a new global costume range to support the massively successful show,” says Disguise President and General Manager Tara Hefter.  “We anticipate that there will be many karate dojo couples and group costumes planned for Halloween 2021 and beyond, as the iconic Cobra Kai outfits are both fun and comfortable to wear, and will be sure to be a hit with fans of all ages.”

Disguise plans to expand its line of Cobra Kai costumes to other retailers next year. The fourth season of Cobra Kai debuts this December on Netflix.

Related: Disguise Builds a Multiyear Extension Onto its LEGO Licensing Deal

In the past few months, Disguise has announced multiple expansions and renewals of its licenses, paving the way for the company to continue to grow domestically and abroad. This year, the company inked deals to create costumes and accessories for GhostbustersG.I. JoeBlueyCoComelon, the Universal Brand Development portfolioSonic the Hedgehog 2PAW Patrol: The MovieNintendo’s Kirby, and Moonbug’s Blippi, in addition to a partnership with Funko to produce a line of Pop! Masks.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.