Jakks Pacific‘s Disguise Inc. costume division is expanding its lineup thanks to a new licensing deal with Universal Brand Development.
Under the new agreement, Disguise will design, market, manufacture, and distribute Halloween costumes, costume accessories, inflatables, adaptive costumes, and trunk-or-treat kits for a robust lineup of properties from the Universal catalog of feature films, TV, vault, and horror brands.
“Universal Brand Development’s portfolio is so versatile that it makes for a spectacular costume range – from franchise blockbusters like Universal Pictures and Amblin Entertainment’s Jurassic World, DreamWorks Animation’s Trolls and Illumination’s Minions to horror properties like Universal Pictures’ Frankenstein and Dracula to an amazing array of streaming properties and a massive vault of classic films,” says Tara Hefter, executive vice president and general manager, Disguise.
Disguise is planning a big rollout for its new lineup which includes a new version of an old favorite: the Inflatable Jurassic World T.rex costume.
The company says that it’s been working on a design for a new version that includes “updated innovations and modifications.”
The fresh assortment of costumes and accessories will be available online and at major retailers and Halloween specialty shops this fall.
Jakks Pacific recently inked new deals with Nintendo, SEGA of America, and Moonbug Entertainment for Disguise costumes inspired by properties including Kirby, Sonic the Hedgehog 2, and Blippi. The Santa Monica-based toymaker is expected to release its Q4 and full-year 2020 earnings today after the markets close.
