Disguise, Inc. is going down under.
The company announced an amendment to its licensing agreement with Hasbro/eOne that expands its international rights into Latin America, as well as Australia and New Zealand. As part of its partnership with Hasbro/eOne, Disguise is designing, marketing, manufacturing, and distributing costumes and costume accessories in these territories for the first time. Costumes include Transformers, Power Rangers, My Little Pony, G.I. Joe, Hasbro Gaming, and eOne evergreens PJ Masks, Peppa Pig, and Ricky Zoom. Additionally, Disguise has extended its North America partnership to remain the costume licensee of PJ Masks.
“We look forward to bringing these powerhouse brands from Hasbro/eOne to Latin America and Oceania. Our long-standing partnership with Hasbro/eOne continues to grow and as a company we are prepared for this rapid trajectory into new territories,” says Tara Hefter, president and general manager of Disguise, Inc. “Our commitment to quality and our ability to design to regional market needs and price points has given us an edge allowing Disguise a full force global expansion.”
Disguise’s Hasbro/eOne line of Halloween costumes will be available for purchase in Latin America, New Zealand, and Australia beginning in 2021, with the PJ Masks costumes currently available in stores and online now.