Disguise Inks Strategic Partnership Deal with MorphCostumes

Disguise Inc. is expanding its presence in Europe, the Middle East, and Africa (EMEA) as part of its overall move to increase its footprint around the world.

The fast-growing division of Jakks Pacific entered into a strategic distribution partnership with MorphCostumes. Under the new agreement, MorphCostumes will market, sell, and distribute licensed costumes from Disguise throughout EMEA. The company will distribute costumes based on LEGO, Nintendo, Minecraft, and Microsoft Halo, with additional licensed brands to be announced.

“We have been actively pursuing our objective of growing our licensed costumes sales in Europe,” says Tara Hefter, executive vice president and general manager, Disguise. “EMEA is a key part of our overall international growth strategy and MorphCostumes is a strong partner who shares our commitment to quality and customer excellence, while providing expertise in fancy dress up and costumes in Europe. While we have always been a powerhouse for Halloween in North America, it is our goal to provide costumes globally for incremental dress up occasions like Carnival and World Book Day.”

An increased selection of Disguise costumes will be available on Amazon in Europe in time for Halloween this year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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