Kirby costumes are headed to retail | Source: Disguise/The Toy Book

Disguise Inc — the costume division of Jakks Pacific — has entered into a new partnership with Warpstar to design, market, manufacture, and distribute costumes and costume accessories inspired by Nintendo’s Kirby franchise. Disguise will launch a line with looks inspired by the original Kirby as seen in gaming and animation this fall.

“The demand for gaming-themed products has exploded in recent years, and Disguise is the worldwide leader in licensed video game costumes,” says Tara Hefter, executive vice president and general manager, Disguise. “The addition of Kirby is a natural fit for our portfolio, as Kirby is part of the Nintendo family and Disguise has been the costume partner of Nintendo since 2013. We are excited to expand our offering of Super Mario, Zelda, and Animal Crossing characters with Kirby, and to bring this adorable pink character to life! The popularity and worldwide recognition of Kirby in pop culture merged with Disguise’s high-quality costumes will be sure to be a hit with fans globally.”

Related: Disguise Costumes Expands Halo, Minecraft Deals with Global Rights

Kirby is co-owned by Nintendo and HAL Laboratory, Inc and licensed by Warpstar on their behalf. The Kirby video game series includes 35 games that have sold a combined 74 million units since the debut of Kirby’s Dream Land in 1992.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.