Disguise x Disney | Source: Jakks Pacific/The Toy Book

After making Disney costumes for over three decades in the U.S., Disguise — the Halloween costume division of Jakks Pacific — inked a new, multi-year licensing deal to distribute a range of costumes inspired by The Walt Disney Co. portfolio of brands in Europe, the Middle East, and Africa (EMEA).  The new line will debut at retail next spring.

“We are well-positioned to expand our Disney offering across EMEA and build the business in Europe as it has never been done before,” says Disguise President and General Manager Tara Hefter. “Disney has an endless catalog of magical and inspirational characters and properties, creating endless possibilities to continue to innovate and deliver amazing products year after year. We are so pleased that Disney EMEA has recognized our expertise and more than 30-year history with Disney costumes in the U.S.”

Related: Disguise Unmasks 2021 Halloween Costume, Accessory Lineup

Disguise says that its line of costumes and accessories will include products for all ages, including everyday dress-up, feature costumes, light-up dresses, dress-up trucks, adaptive costumes, wheelchair wraps, and more. Disguise’s continued expansion in the EMEA region opens the opportunity to celebrate international holidays, including Book Week, Carnival, Purim, Halloween, Diwali, Eid-Al-Adha, and Christmas.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.