Disguise — the costume division of Jakks Pacific — definitely knows the way to Sesame Street.
The company inked a renewal of its licensing agreement with Sesame Workshop to continue the design, manufacturing, marketing, and distribution of costumes, accessories, and trunk-or-treat kits featuring new and classic characters made famous by the long-running series, Sesame Street.
“I grew up with Sesame Street, as did my children, so it is an honor and a pleasure to continue our partnership on a brand that is near and dear to the hearts of so many generations,” says Disguise President and General Manager Tara Hefter. “Disguise is very much a family brand and the Sesame Street characters echo those brand values and the costumes have always been a hit for both adults and children. Each year, we see families dressing as these lovable characters and we are delighted to continue to make them.”
Next year, Disguise will celebrate its 35th anniversary with new offerings from Sesame Street, one of the first licenses it acquired 31 years ago. New products set to debut include a range of inclusive, adaptive costumes and wheelchair wraps.
The extensive range of Disguise Sesame Street products for Halloween and everyday dress-up can be found at major retailers, seasonal shops, and select specialty stores.
