Disguise — the costumes and seasonal division of Jakks Pacific — is rolling into the Halloween season with a refreshed lineup of licensed costumes and accessories inspired by some of the world’s most popular brands and franchises, spanning gaming, TV, film, and toys.
This year’s lineup includes a host of products created under license from Hasbro, including a new converting Optimus Prime costume that joins Bumblebee in Disguise’s range of Transformers converting costumes. New styles inspired by Power Rangers Dino Fury, Snake Eyes: G.I. Joe Origins, and My Little Pony: A New Generation are also available. And, the preschool lineup sees Peppa Pig and Ricky Zoom join PJ Masks from Hasbro’s eOne.
Disguise has also launched a new range of products based on properties from the Universal Brand Development portfolio, including Illumination Entertainment’s Minions; Universal Pictures and Amblin Entertainment’s Jurassic World; DreamWorks Animation’s Spirit Untamed and Boss Baby: Back in Business; horror favorites, including Halloween II and Chucky; plus Where’s Waldo? and The Office.
Additionally, Disguise says that its gaming costumes are rivaling superheroes in popularity at Halloween. Nintendo’s Animal Crossing and Kirby join the existing lineup of Nintendo costumes alongside new styles from Disguise’s Minecraft and Pokémon lines. For the older kids, Apex Legends and Halo are popular options.
Finally, the trunk-or-treat trend continues to grow in the U.S. and Disguise is offering affordable kits inspired by Sesame Street, Trolls, Transformers, PJ Masks, and PAW Patrol: The Movie.
Disguise’s full 2021 lineup is available now at major retailers, specialty stores, Halloween retailers, and online.