Disney Consumer Products (DCP) will launch its first merchandising program for Disney Channel’s comedy series Shake It Up this August. New products will continue arriving in stores throughout the holiday season. The new merchandise program for tweens, based on the show, plays up the main characters’ dancing lifestyle and energy.
This October, a line of Shake It Up dolls, by Mattel, will join the Disney VIP Doll collection. The dolls in the collection, launching next month at Toys “R” Us and Walmart, are dressed in hip, urban-inspired fashions from Disney shows, and includes Hannah Montana, Alex Russo of Wizards of Waverly Place, and Sharpay from High School Musical and its spin-off Sharpay’s Fabulous Adventure. Each doll unlocks VIP access to www.disney.com/disneyvip, which will feature activities and exclusive content, to launch July 15.
Other products in the new Shake It Up merchandising program include apparel and accessories as part of the D-Signed line for Target; five different styles of footwear for girls, debuting at Payless; separates, T-shirts, sleepwear, and accessories at Kmart; tees, sleepwear, and backpacks at Sears; more sleepwear options at select Kohl’s stores; and exclusive Shake It Up graphic tees at JCPenney and Macy’s.
An additional product line with dance wear company Capezio is in development for next spring, to provide tween girls with fashionable dance and workout gear that fits their active lifestyles.
