Disney Consumer Products (DCP) will give fans a look at an extensive collection of interactive experiences, and merchandise that celebrate Disney, Marvel, and Star Wars characters during the bi-annual D23 Expo. Held at the Anaheim Convention Center from August 9 to 11, Disney fans will have the chance to follow their favorite products and learn how DCP extends storytelling from character and content extension to product development through featured discussions, art and sculptures, and final product displays.
While at the D23 Expo, fans will also be able to immerse themselves in exhibits, hands-on demonstrations, special signing opportunities, and exclusive product offerings at the Disney Consumer Products Pavilion. Also, for the first time at the D23 Expo, Star Wars fans can have access to experiences created for them by Lucasfilm and Disney. Darth Vader: The Evolution of a Villain, located in the DCP pavilion, showcases the development of the villain.
Fans will have the opportunity to participate in other immersive experiences, including Find Your Voice with The Little Mermaid, a karaoke experience with the music from the film; Journey through the Art of Tink, a gallery where Disney artists, designers, illustrators, and animators from around the world have re-imagined Tinker Bell; What Makes a Puppet a Muppet?, which will teach fans how create their own muppet “plush.” Other Disney and Marvel immersive experiences will allow fans to see the history of their favorite brands.
Disney Publishing will take fans into the world of books, apps, and everything in between by showcasing how artists, storytelling, and innovative content combined creates stories full of magic and adventure. Guests can participate in live readings with Fairy Godmother, watch artists behind popular Disney stories sketch live, and get their hair styled like a Disney Princess by Sephora with the help of the Disney Princess Royal Salon app. New books and lithographs will be available for sale inside the booth.
Disney Publishing’s Stage 28 presentations and signings include Ridley Pearson and The Kingdom Keepers Insider App Quest, Dave Bossert Remembers Roy E. Disney, Disney Imagineering Legend Marty Sklar Presents…Dream It! Do It!:My Half-Century Creating Disney’s Magic Kingdoms, and The Evolution of Tinker Bell with Author Mindy Johnson.