Disney Debuts New Approach to Early Learning with Disney Imagicademy

ImagicademyDisney Publishing Worldwide has created Disney Imagicademy, a technology-driven learning initiative designed for families with children ages 3 to 8 that encourage them to learn by creating, doing, and making. The new platform offers parents a way to expose their children to fundamental educational concepts by combining Disney characters with a research-driven curriculum developed with top academic and education experts.

The integrated program includes more than 30 app-based experiences, a companion app for parents, and books and other physical products. The material covers key subject matters, including math, creative arts, science, language arts, and social and emotional skills. Each in-app experience features progressive early math concepts, including counting forward and backward, sort and classify, skip count, numbers and shapes recognition, reason and logic, and more. The additional physical products and learning toys will be available for back-to-school 2015, featuring items from Smart Toys, Kid Designs, Wonder Forge, and Mercury Active

The Disney Imagicademy portfolio will launch on December 11 with Mickey’s Magical Math World, an iPad-exclusive app that features five robust math-focused activities in one app: Mickey’s Super Rocket Shapes, Donald’s Number Launcher, Minnie’s Robot Count-Along, Daisy’s Bedtime Countdown, and Goofy’s Silly Sorting. The companion app, Disney Imagicademy Parents, will also debut on December 11. It features an accessible way for parents to receive updates about their children’s progress, the ability to reward accomplishments digitally and remotely though digital high-fives, and opportunities to inspire offline learning through a continuously updated content feed of ideas tied directly to concepts children are exposed to in the apps. Both apps will be available exclusively on the Apple App Store.

The second suite of digital apps in the Disney Imagicademy line-up is Mickey’s Magical Arts World, which is focused on creative arts. It will be available on the Apple App Store for download in January.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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