Source: The Walt Disney Co.

The Walt Disney Co. is taking a new step toward reducing waste ahead of Earth Day.

Starting today, Disney’s Core Classic Princess dolls sold at Disney Store, shopDisney, and Walt Disney World Resort will come in new plastic-free packaging. The redesigned, easy to open packages are made of sustainably sourced paper that is 100% recyclable.

The Core Classic Princess collection includes 15 characters, including Ariel, Belle, Jasmine, Moana, Tiana, Queens Anna and Elsa, and more.

Related: Play For Today, Play For Tomorrow: The Shift Toward Eco-Friendly Toys and Sustainable Production

Disney says that the new packaging will be available at additional locations — including Disneyland Resort and its global properties — later this year.

The company is currently exploring additional packaging overhauls as part of its ongoing commitment to sustainability.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.