The Dream Big, Princess campaign takes Disney’s princess stories and qualities and pairs them with real-life girls to inspire and encourage kids around the world to dream big. Every kid is different and there is a Disney Princess to help inspire them and show them their dreams and ambitions are possible.
The campaign recruits girls who have a range of diverse interests, dream big, and achieve their goals, and who love Disney Princesses and their stories.
https://www.youtube.com/watch?v=oYcGSeXiUI8