Howard Beige, executive vice president (EVP) of Rubie’s Costume Co., was presented with a lifetime achievement award by Disney at the annual AW19 Retail Showcase, which took place at Kings Place in London on July 4.

Disney’s AW19 Retail Showcase gives licensees, retailers, and other industry experts a preview of what’s in store across the Disney brand portfolio, including Disney•Pixar, Disney Live Action, Disney Classics, and Star Wars brands. The event was followed by an awards ceremony, where Beige was honored with the award.

Howard was presented with the prestigious award by Simon Phillips, The Walt Disney Company’s Executive Vice President and general manager, consumer products.

“At Disney we don’t always give out a lifetime achievement award because when we do, we take it very seriously,” said Simon Phillips, The Walt Disney Company’s executive vice president and general manager, consumer products. “The individual who receives the award has to have contributed something not just to Disney but to the industry that is so monumental that they can be an inductee into the Disney Hall of Fame.” He continued; “This individual always produces the very best product for us, their company is synonymous with Disney. Every franchise that we produce, they produce. And they produce it with a smile on their face and bring smiles to the faces of people around the world every day. Especially on Halloween!”

Rubie’s Costume Company has been working closely with Disney for many years and has now extended its repertoire to include the entire Disney and Marvel portfolio as well as Lucasfilm. Beige, who is better-known as Howie throughout the industry, is the executive vice president of Rubie’s Costume Company and was extremely honored and humbled by the award.