Disney Ultimate Toy Drive Celebrates Giving Tuesday with an Additional Donation to Toys for Tots
Source: Disney

The Walt Disney Co. celebrated Giving Tuesday by ramping up its commitment to the Marine Toys for Tots program.

In honor of Disney’s 75-year collaboration with Toys for Tots and this year’s Disney Ultimate Toy Drive, Mickey and the gang are providing a grant to the foundation that will deliver an additional 75,000 toys to kids in need this holiday season.

The campaign kicked off earlier this month and encourages families to take part by donating a new, unwrapped toy to Toys for Tots.

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

Donations can be made through Dec. 12 at in-person locations (Disney Stores, Disney Springs, Downtown Disney) or through Dec. 24 online.

Since 1947, the Marine Toys for Tots program has been on a mission “to help bring the joy of Christmas and send a message of hope to America’s less fortunate children.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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