Dole Food Co. has teamed up with Moose Toys to grow its licensing program. Earlier this year, Moose Toys unveiled new a line of Shopkins Real Littles inspired by 10 Dole fruit and vegetable characters. Among the characters are a mini banana and pineapple, a strawberry, blueberries, mandarins, grapes, romaine lettuce and a carrot, a chipotle & cheddar chopped salad kit, Caesar salad kit, and finally, a limited-edition banana.
The collection launched earlier this year at Target, Amazon, Family Dollar, and select grocery outlets. Entering the toys and collectibles category enables Dole to continue its longstanding efforts toward educating younger age groups about the importance of wellness and nutrition.
“As education is a big part of Dole’s mission, it was appropriate to partner with Moose Toys on these adorable, mini collectible toys that make the produce recognizable to children,” says Delmarys Garcia, Director, Brand Management at Beanstalk, Dole’s global brand extension licensing agency. “Shopkins Real Littles brings household brands you find at [the] grocery [store] into miniature form with incredible precision and accuracy. Dole is the first fresh produce brand to enter the mini collectible market with your favorite Dole fruits and veggies.”
In addition to toys and collectibles, the produce company is entering the pet treats and drink mix categories with Fetch for Pets and Dyla Brands. All three companies share Dole’s values of healthy living, nutrition education, and wellness.
Meet The Toy Book and The Pop Insider at Licensing Expo 2023
The Toy Book and our sister publication, The Pop Insider, will be in attendance at Licensing Expo next month. Stop by Booth No. N249 to meet the team and pick up the 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
To register to attend Licensing Expo 2023 for free, visit www.licensingexpo.com.
